JEJU, South Korea — Jeju-based clean vegan beauty brand The Pure Lotus attracted strong interest from international buyers at InterCHARM Korea 2026, unveiling its latest fermented skincare and haircare innovations while accelerating the global expansion of its in-house sunscreen business.
Held from July 1 to 3 at COEX in Seoul, InterCHARM Korea is one of the country's leading beauty trade exhibitions, attracting more than 5,800 overseas buyers from over 50 countries each year. Approximately 500 companies participated in this year's event, showcasing the latest innovations and trends across the beauty industry.
At the exhibition, The Pure Lotus introduced two new products: the Lotus Fermented Oil-to-Foam Cleanser and the Jeju Brewer's Yeast Shampoo.
The Lotus Fermented Oil-to-Foam Cleanser features lotus extracts fermented for 168 hours, transforming from a silky cleansing oil into a rich foam while providing a gentle, low-irritation cleansing experience. The product drew considerable attention from international buyers seeking innovative fermented skincare solutions.
The Jeju Brewer's Yeast Shampoo was also well received for its scalp-care benefits and alignment with the growing global demand for vegan haircare products.
During the three-day exhibition, The Pure Lotus held business meetings with buyers from Europe, Asia, and the Middle East. The company also received numerous OEM and ODM inquiries for its sunscreen products, which are manufactured in-house.
In particular, the company entered discussions with partners in India and Croatia regarding the supply and local distribution of its sunscreen products. It is also pursuing an exclusive partnership with a Swiss company while negotiating export opportunities in the Nordic region, reflecting growing international interest in K-beauty products formulated with Jeju-derived ingredients.
"InterCHARM Korea 2026 provided an excellent opportunity to demonstrate the competitiveness of not only our fermented skincare and haircare lines, but also our in-house sunscreen products," said a spokesperson for The Pure Lotus. "Building on our partnership discussions in Switzerland and ongoing negotiations in the Nordic market, we look forward to further expanding our presence across Europe."
